The FABLEfx team was approached by Executive Producer Ru Warner from HU_SH London
create the Dancing On Ice 2019
characters and film.
The ad's exciting storyline and detailed 2D animatic were all completed by HU_SH London, but they still needed the adorable creatures and whimsical, wintery environment to bring it all to life. Following the immense popularity of the 2018 Dancing on Ice
promotional video, which featured the same adorable polar bear, FABLEfx team knew they had to surpass audience expectations.
The 2019 ad sequel was even more ambitious and complex than the previous year's, so it was no small task to tackle- but one that the FABLEfx team was delighted to dig into!